Arushi Pandey
Feb 26, 2025
Multilingual AI: A Game-Changer for Indian Enterprises
India’s Language Divide Is Costing Enterprises Millions - Here’s Why
India is a country of 22 official languages and thousands of dialects, yet most businesses still rely on English for customer interactions.
The problem? 90% of Indians prefer their native language over English.
That’s a massive gap. For businesses that operate at scale, language barriers create serious challenges:
1️⃣Customer acquisition costs skyrocket—3-5x higher when language isn’t addressed.
2️⃣67% of customer journeys are abandoned when support isn’t available in a preferred language.
3️⃣Sales conversions drop by 40% when communication is limited to English.
India’s internet users are rapidly shifting toward regional languages, yet many businesses still rely on English for customer interactions. The result?
Missed opportunities and lost revenue.📉
When language barriers exist, this window closes even faster, with many prospects dropping off if they don’t get support in their preferred language.
Multilingual AI to the rescue -
✅ Follow-ups happen in the customer’s language, on their preferred channel
✅ AI voice assistants handle complex queries instantly—no miscommunication
✅ Customer preferences are remembered across all touchpoints
The Business Impact
For high-volume enterprises, the ROI is clear:
- Lower customer acquisition costs
- Higher conversion rates and lifetime value
- More efficient operations through multilingual automation
The Future of Customer Engagement in a country as diverse as India, multilingual AI isn’t just an upgrade—it’s a necessity.